Blog
Articles and insights on how to be found by search engines and AI assistants.
How to get your business recommended by ChatGPT: A practical guide to GEO – More people ask ChatGPT and Perplexity for advice before choosing a supplier. Here is what actually affects whether your business gets mentioned, and what you can do today.
Structured data for small businesses: A step-by-step guide to schema.org – Structured data helps Google and AI services understand who you are and what you offer. Here is a practical, step-by-step guide to schema.org and JSON-LD for small businesses.
Google Business Profile: The complete guide for local businesses – Your Google Business Profile is often the first thing customers see. Here is how to create, verify and maintain it, from categories and photos to reviews.
Core Web Vitals explained for non-developers – LCP, INP and CLS sound technical, but they describe how your website feels to visitors. Here is what they mean, how to check them and what to ask your developer.
Keyword research for small businesses without expensive tools – You do not need pricey SEO subscriptions to learn what customers search for. Here is a practical method built on free tools, customer insight and common sense.
Title tags and meta descriptions that earn clicks in Google – Your title and description in the search results decide whether people click on you or a competitor. Learn how to write them, how long they should be and which mistakes to avoid.
Robots.txt, sitemaps and AI crawlers: What should you actually allow? – GPTBot, PerplexityBot, Google-Extended and other AI crawlers all read robots.txt. Learn the difference between training and search crawlers, and which ones to let in.
Content that ranks: E-E-A-T in practice – E-E-A-T stands for experience, expertise, authoritativeness and trust. Here is how to use Google's quality framework to create content that ranks and gets used by AI assistants.
Link building for local businesses: How to earn good links without shortcuts – Links from suppliers, local press, associations and directories strengthen your visibility in both Google and AI answers. Here is a practical, safe approach for local businesses.
Technical SEO checklist for WordPress: What to check and fix – WordPress is a good starting point for SEO, but wrong settings, thin pages and heavy plugins can hold you back. Here is a practical checklist you can work through yourself.
How artificial intelligence is changing the way people find businesses online – More and more people use AI assistants like ChatGPT and Perplexity to find services and products. What does this mean for your business, and how can you make sure you get mentioned?
Technical SEO explained: What your website needs to rank well – Technical SEO is the foundation of your website. Here we explain what actually affects your ranking and which technical errors might be holding you back.
How Google indexing works: From unknown website to search result – Many wonder why their website does not appear in Google. Here we explain the entire process from Google discovering your site to it appearing in search results.
Local SEO for businesses: How to become visible in your area – For businesses that serve a local market, local SEO is essential. Learn how to optimize for local searches and get found by nearby customers.
How to measure and systematically improve your website's visibility – You cannot improve what you do not measure. Learn how to set up effective monitoring of your website's visibility and use the data to make better decisions.